Connections create impact

At Rogue Water, we build bridges between the water industry and the people they serve. These connections and relationships are the foundation for the trust and support water leaders need to repair and replace infrastructure, protect natural resources, invest in new technology, and meet changing regulatory requirements.

Communication is the low hanging fruit for innovation and progress. It is the fundamental building block to create a value for water that is more than just a tagline, but a way of life. A new normal.

Rogue Water provides you the strategy, content development, and resources you need to create messaging that resonates with your customers so that you can work together to move forward and create sustainable services and healthy communities.


Resource. Our cofounders and industry thought leaders, the H2duO, host a weekly podcast called Water in Real Life, the only podcast dedicated to communication in the water industry. We do the hard research so you don’t have to.  

Strategy. Our team of certified public communicators provide you the training, tools, strategies, and metrics you need to run an effective communication program tailored to your staff and your community.

Content. Our award-winning team uses the cognitive neuroscience behind storytelling to create impactful content across any medium or platform.  

See Our Work

Work we’ve done

 Budgets are complicated. But big ideas don’t mean big price tags.

Ideate. Create. Initiate.

 Have we piqued your interest?

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The evolution of Rogue Water

Rogue Water was founded on a cocktail napkin in Austin, TX in 2014. The H2duO, as we have been dubbed by our colleagues, are the founders of Rogue Water. That night in Austin, we were brainstorming a video idea over dinner, and Stephanie and Arianne were surprised by the interest of the bystanders around us. By the end of the night, we had everyone in earshot talking about water (yes, water).

No matter where we were that night, somehow people became engaged with us and what we were brainstorming. This moment seemed the start of something bigger, and the dream of Rogue Water was born.

Why Rogue? Because we believe in thinking outside of the box. We love to find the creativity buried within the mundane. The H2duO is passionate about water (yes, water), leadership, and building community. Rogue Water is our way to share that passion and excitement to energize and inspire others.  

Meet the Team

The H2duO.

One team. One dream. We each excelled in our respective jobs,
but when we combined our powers, the magic really began. 

Read the Rogue Water blog.

Hear the H2duO Water In Real Life podcast.

Follow the H2duO and Rogue Water on Twitter.

Instagram: @the_h2duo

Stephanie Zavala, CEO and Co-Founder

Stephanie Zavala is CEO and Co-Founder of Rogue Water. She founded Rogue with her best friend, business partner, and the other half of the H2DuO, Arianne Shipley. Stephanie worked for various water utilities for ten years in the education and communication fields. She is so passionate about communication in the water industry that she started her own company to partner with any water utility that shared that commitment to communication.

Stephanie has a passion for creativity and community engagement. She excels at creating content that humanizes the men and women of the water industry and that makes water engaging for the everyday customer. Her proudest moments are writing a commemorative book and hosting a subsequent book launch for the Mansfield Water Utilities’ 100 year anniversary, as well as being a part of the first water utilities banquet in the Mansfield. Stephanie has received awards in public education and communication from the Environmental Protection Agency, the Texas Water Development Board, the Texas section of the American Water Works Association, and the Texas Association of Municipal Information Officers.

Stephanie has a Bachelor’s degree in Entrepreneurial Management and Marketing from Texas Christian University in Fort Worth, Texas. She also earned a Master’s degree in Environmental Science and her Public Communicator certification through TCU.

Stephanie is married and has three children. She is a foodie who loves music, dancing, writing, traveling, and spending time with her friends and family. Her favorite pastime is making Spotify playlists, loving on her German Shepherd named Logan, and laughing with Arianne.

Together, she and Arianne have a chameleon named Zeek. #BestCompanyLogoEver

Arianne Shipley, Chief Operations Officer and Co-Founder

Arianne Shipley is COO and Co-Founder of Rogue Water with Stephanie Zavala. When Stephanie asked Arianne if she wanted to start a company that focused on education and communication for water utilities and environmental services, Arianne replied with a resounding “yes!” Arianne worked for a water utility for eight years as a public education specialist with a proven track record of improving public perception and community engagement. Her proudest accomplishments include receiving handwritten letters from customers praising the work and effort of the men and women of water utilities.

A charismatic and engaging professional dedicated to creating and sustaining community development, Arianne is a firm believer in relationship building and believes strategic creativity and an old-fashioned handshake go a long way. Arianne has received awards from the American Water Works Association, Texas Water Development Board, Texas Municipal League, and the City-County Communications and Marketing Association.

Arianne has a Bachelor’s degree from Texas A&M University in College Station, Texas. She is also a Certified Public Communicator through the School of Strategic Communication at Texas Christian University in Fort Worth, Texas.

Arianne is married and has a son and twin daughters. With three kids under three, there is little time for hobbies, but she does enjoy the occasional Netflix, listening to books and podcasts, dancing, and being the other half of the H2duO with Stephanie. She has a Boston Terrier named BellaRue and a herd of Miniature Herefords at the family’s farm.

Some folks think we’re pretty good.

We believe if you’re going to show up for work at least forty hours a week anyway, you might as well aim for excellence.

Community. Outreach. Education.

Blue Legacy Award
Excellence in
Public Communication

Texas Water Development Board

Public Communications
Achievement Award
Excellence in Community Outreach

American Water Works Association

TAMI Award
Excellence in Strategic
Education Plan

Texas Association of
Municipal Information Officers

Contact Us

Give us a shout! You’ll hear back from us soon.

440 S. Main St. Ste J, Fort Worth, TX 76104