Arianne Shipley & Stephanie Zavala

Greg Wukasch

Greg Wukasch

George Hawkins

George Hawkins

Duke Greenhill

Duke Greenhill

Jennifer Henderson

Jennifer Henderson

Dr. Ruthanne “Rudi” Thompson

Megan Yoo Schneider

Ryan Beltran

Travis Loop

Travis Loop

Tom Ferguson

Tom Ferguson



Presented by Rogue Water, San Antonio Water System, TAWWA and WEAT

June 20 – 22 | San Antonio

Catalyst is a mastermind program for water educators and communicators. The goal is to empower water educators from across the state of Texas with the ABCs of water communication–assessment, branding, content, and strategy while also inspiring them through collaboration and case studies. This is a traveling summit where we learn as we explore and use San Antonio as our classroom.

Participants will gain access to speakers, both inside and outside the industry, who have demonstrated knowledge and impact in public engagement. Participants will be engaged, empowered and equipped with the tools to more effectively deploy their programs.



An Evening Along the River
Conversations with Friends

Catalyst: The Prologue

But Why? – Why we do what we do. Education & Communication: The difference.
Greg Wukasch (San Antonio Water System)


Psssst..your program is a brand. Now what? – Secrets of branding for water education.
Duke Greenhill (J.O. Design)

Tying it all together. – Bridging the best of both worlds.
Rogue Water – Stephanie Zavala (CEO) and Arianne Shipley (COO)


Tackling the Whirlwind – Tent meetings, scoreboards, and health checks.
Greg Wukasch (San Antonio Water System)

Winning Over the Gatekeepers – Using the IQ/EQ equation to incite action.
George Hawkins (Moonshot)

Content that Connects

Perception vs Reality – Corona Environmental Consulting study on customer perceptions.
Rogue WaterStephanie Zavala (CEO) and Arianne Shipley (COO)

Next Generation Learning – Setting up subject matter experts for success.
Megan Yoo Schneider (Seven Management and Consulting, Inc)

Social Media Strategies – Tips, tricks, and trends.
Jennifer Henderson (J.O. Design)

Creative Copy – Writing words that get heard.
Duke Greenhill (J.O. Design)

Video: Worth 1.8 Million Words – Storytelling through video.
Ryan Beltran (Elequa)


Changing Course – When to respectfully retire a program.
Greg Wukasch (San Antonio Water System)

Measuring Your ROI – Translating your impact to legitimize your program.
Dr. Ruthanne “Rudi” Thompson (University of North Texas)

Tribal Collaboration

The Power of Partnerships – Water as a catalyst for community transformation.
Stephanie Zavala (CEO) and Arianne Shipley (COO) (Rogue Water)

Your Local Community – Case Study: CORE teacher program, SAWS
Lynne Christopher (San Antonio Water System)

Your National Community – Case Study: Words on Water, WEF
Travis Loop (Water Environment Federation)

Your Global Community – Case Study: Imagine H2O
Tom Ferguson (Imagine H2O)

*Appetizers are provided during the Wednesday evening networking event. Lunch will be provided to Catalyst attendees both Thursday and Friday.

The El Tropicano Riverwalk Hotel will have breakfast available to purchase. The buffet option opens at 6:30 a.m and cost $10.95 for adults. There are several dining options along the riverwalk.