Catalyst 2019


POWERED BY: Rogue Water, San Antonio Water System, TAWWA and WEAT

June 19 – 21 | San Antonio, TX

WHAT IS CATALYST? Catalyst is a mastermind program for water educators and communicators. The goal is to empower water educators from across the state of Texas with the ABCs of water communication–assessment, branding, content, and strategy while also inspiring them through collaboration and case studies. This is a traveling summit where we learn as we explore and use San Antonio as our classroom.

Participants will gain access to speakers, both inside and outside the industry, who have demonstrated knowledge and impact in public engagement. Participants will be engaged, empowered and equipped with the tools to more effectively deploy their programs.

HOTEL ACCOMMODATIONS: Guests are encouraged to stay at the El Tropicano Riverwalk Hotel. Reserve your room when you register. We have reserved a block of rooms at El Tropicano Riverwalk hotel.  It is located directly on the banks of the San Antonio Riverwalk and rooms are available for Catalyst for $99 per night plus tax (parking included).  To reserve your room follow this link: Catalyst (You may also call the reservation line at 210-277-4043 or email them at and ask for the CATALYST rate to reserve your room.) 

The hotel will have breakfast available to purchase. The buffet option opens at 6:30 a.m and costs $10.95 for adults. There are several dining options along the riverwalk. 

*Appetizers are provided during the Wednesday and Thursday evening networking events. Lunch will be provided to Catalyst attendees both Thursday and Friday.


Arianne Shipley & Stephanie Zavala

Greg Wukasch

Greg Wukasch

Tom Ferguson

Tom Ferguson

Tom Hickmann

Duke Greenhill

Tobin Redwine

Dr. Tobin Redwine

Chris Wolff

Megan Yoo Schneider

Mike McGill

Larry Schooler

Dr. Larry Schooler

Samantha Villegas

Samantha Villegas

Kendall Haven

Kendall Haven

Glenn Griffin

Dr. Glenn Griffin

John Gonzalez

John Gonzalez

Ryan Romero


Branding | Strategy | Content | Assessment | Tribal Collaboration

June 19, 2019: Workshop 3:30PM

Storytelling Workshop
The Elements of Story Structure: Kendall Haven (Author & Researcher)

An Evening Along the River
Conversations with Friends: Mixer/Networking

June 20, 2019: Sessions 8AM-5PM

This Is Water
Opening Keynote: Tom Ferguson (Vice President of Programming, Imagine H2O @InveryneFarmer)

Strategy: Jazz, TX

Crisis Communications in the Instant Information Age
Mike McGill (WaterPIO, @waterpio)

From Chaos to Collaboration: Transforming Your Stakeholders and Constituents Into Allies and Partners
Dr. Larry Schooler (CD&P)

Branding/Creativity: Paramour

Nobody Cares and Everyone Hates Your Guts: A Pep Talk For Creatives
Ryan Romero (Texas Creative, University of Texas)

Rounding Up: How Brands Do Business and Do Good 
Dr. Glenn Griffin (University of Colorado, Boulder)

Content: El Tropicano Hotel

Storyboarding a Video: Using the Lens of Adventure to Explain Science
Chris Wolff (Adventure Hydrology, @adventureH2O)

What Makes a Good Story Good?
Dr. Tobin Redwine (Texas A&M University, @tobinredwine)

Strategy, Structure, and Substance: Getting Gatekeepers on Board with Getting Social
John Gonzalez (North East Ohio Regional Sewer District, @neorsd)

A Rooftop Adventure: 5PM
Mixer/Networking: Some seriously fun, real-life tribal collaboration

June 21, 2019: Sessions 9AM-3PM


If a Picture is Worth a Thousand Words, What Are You Telling Your Audience? Visual Eye Demonstration
Dr. Tobin Redwine (Texas A&M University, @tobinredwine)

Get Your ASSessment in Gear!
Samantha Villegas (SaVi PR)

Semantics: Is it Awareness or Education?
Greg Wukasch (San Antonio Water System @greg_wukasch)

Measuring a Movement: Seven Signs You’re Creating Contagion
Duke Greenhill (Savannah College of Art and Design @brandtherapy)

Tribal Collaboration

Water Hits the Airwaves: the Next Generation of Collaboration – Greg Wukasch interviews the H2duO
Stephanie Zavala and Arianne Shipley (Rogue Water and Water In Real Life Podcast, @THE_H2duO, @Rogue_Water)

The Art of Collaboration – A Lesson in Listening
Megan Yoo Schneider (Seven Management and Consulting, Inc. @megyooschneider)

Do Not Fear the Work that Never Ends: Keeping the Tribe Inspired
Greg Wukasch (San Antonio Water System @greg_wukasch)

Closing Keynote: 

Leading Utilities to Water…But Can You Make Them Drink?
Tom Hickmann (Director of Planning and Engineering, City of Bend, OR)